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Milano Fashion City 6th Edition
February 4th - March 6th, 2013

Fashion Trade Fairs

, MILANO UNICA (6-8/2), , SUPER (23-25/2), , MIDO (2-4/3), , MIFUR (3-6/3),    
6-7 February 2013
www.http://www.anteprima-fair.it/ 

ANTEPRIMA 
International exhibition of leather, synthetics, accessories and components for footwear, leather accessories, leatherwear and interior decoration.
A highly specialised exhibition reserved to designers, the top producers of fashion and luxury items of the sector worldwide.
Anteprima is held twice a year. It is an "exclusive" presentation of ideas and proposals for the development of the samplers which are later exhibited at Lineapelle, the leading international trade show of the sector.
The exhibitors will present their colours and lines for Summer 2014. Approximately 1,800 international griffes attend each edition from 30 different countries.
  7-9 February 2013
www.milanounica.it

MILANO UNICA
Milano Unica, the international  textile-accessories fair, was established in 2005 uniting the experience,  quality and tradition of four Italian textile fairs representing the finest in Italian fashion: Ideabiella, Ideacomo, Moda In e Shirt Avenue.
This composite event which is held twice a year (February – September) presents top-end Italian and European textile-accessories production for MEN and WOMEN. Unica is synonymous with Singular, Exclusive and United.
A variety of classic, sporty, trendy, luxury and avant-garde products are represented at Milano Unica.
Trends, customized services and cultural happenings  characterize this unique event that provides everything necessary for the preparation of collections.
 
  23-25 February 2013
www.mipap.it

MIPAP - MILANO Prêt à Porter
MIPAP - Milano Prêt-à-Porter, the point of reference for leading brands on the international market with view to scouting new, upcoming talent.
MIPAP presents the  collections for the fall/winter 2013-2014, from 23 to 25 February and changes the location: always at fieramilanocity but in a new pavilion situated in Via Gattamelata and thus in the area that will become the new fashion centre of Milan thanks to the project SUPER, co-organised with Pitti Immagine and Fiera Milano.
Internationalisation is the watchword of this eight edition that once again hones in on the search for and selection of international brands, with a focus on made in Italy. Target: foreign markets,particularly Russia, China and the Middle East. 

 
 


23-25 February 2013
www.pittimmagine.com/corporate/fiere/super

SUPER
Super is a  Pitti Immagine and Fiera Milano project in cooperation with Comune di Milano/Assessorato Moda, Design e Cultura and CityLife, SUPER is for buyers who want sophisticated fashions, with a market sensitive approach and an international scope. The exhibitors include Italian and foreign brands that do not normally participate in trade fairs; well-established firms that already have a stable presence on the markets, that offer high quality and styling, and use a sophisticated distribution policy; capsule or single-product collections that capture the fashion season’s Zeitgeist; and new talents prone to experimentation, knowledgeable about the market and at least for now, far from the limelight.
Even the physical features of the venue help define the fair’s business and marketing goals. Pavilion 3 is a magnificent example of rationalist architecture from the 1920s, with a ground floor of nearly 10 thousand square meters and a raised gallery. The Super exhibition area is designed by Peter Bottazzi and Denise Bonapace, who, with their theatrical experience, have created a modern, elliptical structure with several aisles that evokes the pavilion’s original atmosphere (it was used as a velodrome).
Special Area at SUPER, The Green Closet, dedicated to a selection of made in UK environment-friendly collections, promoted by British Consulate General and UK Trade & Investment.

 
23-25 February 2013
www.whiteshow.it  

WHITE - Women's and accessories collections + area beauty
White is a distinctly unconventional fashion expo thanks to the unique take on display elements, as well as to the whole entire mood of the fair, where both buyers and exhibitors get the feeling of being in a dynamic avant-garde showroom. White has made its fashion-forward spirit, its signature feature. White selects and hosts companies from all over the world, offering a complete range of fashion proposals.

 
2-4 March 2013
www.mido.it

MIDO, Optics, Ophtalmology and Optometry Exhibition
Mido, the Optics, Ophthalmology and Optometry Exhibition, is recognized as being the most important exhibition in the sector. It interprets new trends, dictates the rules of fashion and presents new technological developments in the segment. For companies and the best-known brands, it is a not-to-be-missed showcase, a unique test bench for small- and medium-sized enterprises. It is here that sector operators meet to see all the world premieres of vision eyewear, sunglasses, lenses, machinery and parts. Mido’s strength lies in its completeness. The entire sector has a space here. The successful format of recent years has been confirmed for 2013, with different product types divided by pavilion. Every pavilion is dedicated to a specific segment and this is one of Mido’s strong points that have stood the test of time. Mido Fashion District is a unique space that hosts the top players in world eyewear as well as large and small companies that are inspired by fashion trends. MidoDesign Lab is a center of attraction for visitors who are more attentive to leading-edge design, an area exclusively for exhibitors whose eyewear has high levels of technology, creativity and innovation. Technology is the absolute protagonist of Mido Tech, the largest exhibition area in the world devoted to machinery, raw materials and components. The Asian Pavilion is an exclusive showcase for Asian manufacturers, with the participation of groups from Asia’s most important companies. Pavilion 22 is where major companies from Italy and abroad present a complete panorama of the latest developments in lenses.
 


3-6 March 2013
www.micamonline.com

theMICAM

theMICAM is a prestigious international showcase for the entire footwear community and a focus for the international footwear trade . As part of the international expansion project “theMICAM nel mondo”, the event starts by going to China for theMICAMshanghai, April 9 through 11 2013
International Designers Area: a showcase for the most prestigious stylists from all over the world, confirming the event’s international scope
.
 

3-6 March 2013
www.mifur.com

MIFUR- International Fur and Leather Exhibition
The 18th Mifur will take place in the Fieramilano trade fair complex, at the same time as Micam and  Mipel .
16,000 m² of exhibition space, 200 exhibitors from the Italian and international fashion world, 15.515 visitors taking part from all around the world. Fur, as an infinitely versatile fabric, will reveal its thousand aspects in the new themed areas of the exhibition: B.box, Crossover, Glam Av., and K.Point.
B.Box - The world of leather garments, technical fabrics with trimmings and quilted jackets: fur is reinvented and mixed with other materials: young and sophisticated prêt-à-porter.
Crossover - The utmost attention to quality, meticulous details and respect for tradition: these are the secrets of the greatest fur makers and their new collections.
Glam Ave. - The companies registered with the Chamber of Fashion, the research, the new styles, and the mood for A/W 2013/14.
K.Point - The heart of the exhibition, where it all begins: skins, accessories, buttons, models, machinery and tanning processing techniques
.

 
 

 
3-6 March 2013
www.mipel.it  

MIPEL - The Bagshow
Launched in 1962 MIPEL has always been at the forefront of the industry and in tune with the market. Today, it is the most authoritative trade fair for the leather-goods industry.
The two Mipel shows, in March and September, present the autumn-winter collections and the following year’s spring-summer collections, respectively, and are held in the district Fieramilano Rho trade fair and exhibition complex in Milan. Mipel provides a unique opportunity for finding out about the trends in bags and leather accessories, which play an increasingly influential role in the evolution of fashion styles but it is also a keenly-awaited occasion for celebrating the creative flair and technical skills of artisans and manufacturers from all over Italy and numerous other countries, for an industry of crucial economic importance.
20,000 trade visitors, 200 accredited journalists, more than 400 brand in two exhibition halls totaling 20,000 square meters.

From march exhibition 2013, MIPEL has a new look, a new logo, a new website. MIPEL is even more attractive, user-friendly and technological, becoming more interactive and useful for buyers and exhibitors: new web site, MIPEL TV and Android e iOS apps are some of the new tools.

 

 
OTHER TRADE FAIRS MILANO FASHION CITY PARTNERS
 
24-27 January 2013
www.macef.it

MACEF – International Home Show
Macef, International Home Show, is one of the biggest and most important international shows aimed at professionals from the entire chain of sectors its represents: table, silver and kitchen; high class decoration; bijoux, gold, fashion and accessories; gift articles; trade & big volume. It covers all styles – from the most modern design to classics and ethnic ideas from all over the world – and welcomes all kinds of businesses: manufacturers, distributors, importers, publishers and licensees.
Macef is a show that represents the abilities and sectors of Made in Italy, that is, of that vast creative area where crafts evolved into the network of small and medium enterprises that gave rise to the phenomenon of Italy’s manufacturing districts. The show is aimed at traditional retail, specialist stores, chain stores and concept stores. All visitors to Macef – who are trade and not the general public – are first and foremost looking for trends and new products in order to have innovative, sellable articles to offer the consumer in their turn.
 

 
Promos – Sede Legale: via Meravigli 9/b, 20123 Milano - P.IVA 05121090962 - C.F. 97425540156