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MILANO FASHION CITY

FIRST EDITION : 2010 SEPTEMBER 8th - 30th

SIXTH EDITION: 2013 FEBRUARY 4th- MARCH 6th

September 8th 2010: the birth of Milano Fashion City.
The capital of the Lombardy region, symbolic home of fashion, will welcome over 45 leading representatives from right across the fashion spectrum, as well as the cultural, artistic and music scenes, to explore the system and reveal a buzzing and absorbing city.

Diverse yet complementary entities under the same roof for the first time: institutions, trade fairs, the business world, artisan workshops, showrooms, trade associations and businesses, enterprises, the fashion education system, and numerous other groups that embody the soul of the city.
Milano Fashion City, with its unique message also at international level, communicates synergically, promotes events, and creates a broad network of services for citizens and visitors from all over the world.


The numerous events organised by sector operators, just like the initiatives developed for the project, were conceived according to a common and shared agenda.

To meet the requirements of visitors, special services have been implemented in association with important partners: welcome services in Milan airports, IT tools at the trade fair districts of Rho Pero and Fiera Milano City, and a permanent welcome point in the Fashion Apartments of via Alessandria in the Tortona district. It will also be possible to take advantage of discounts and special terms in some hotels and shops.

Milano Fashion City also drafts, in association with Fashion Illustrated, a bilingual Guide that can be downloaded from the website. 60,000 copies of the guide will be distributed to airports, trade fairs and strategic points in the city.

All information can be found at
www.milanofashioncity.com: the first website devoted to the fashion city and its key protagonists, with in-depth content, the event agenda and useful information for visitors and locals so they can explore everything on offer at Milano Fashion City.

Milano Fashion City is a project promoted by the Milan Chamber of Commerce and Promos.

MILANO FASHION CITY - THE PARTNERS
Milan Chamber of Commerce
Promos
under the Patronage of
Regione Lombardia
Milan City Council
Milano Province
in collaboration with
Fiera Milano
Camera Nazionale della Moda
Fondazione Altagamma
Main Partners
Milano Moda Donna fashion shows
Anteprima
Macef
Micam
Mido
Mifur
Milano Unica
Mipel
Mi Prêt à Porter
Super
White
AIMPES
AIP
ANCI
ANFAO
Assomoda Italia
Via Montenapoleone Association
Assotemporary
Camera dei Buyer
CNA Federmoda
Confartigianato
Federmoda Italia Milano
SMI – Sistema Moda Italia
Federation of Artisans in the Province of Milan
MIC "Moda Immagine Consumi" Center - University of Milan
Cittadellarte Fashion - Bio Ethical Sustainable Trend
Milano Fashion Apartment – Fashion Library
Piattaforma Sistema Formativo Moda
Terre di Mezzo Events – So Critical so Fashion
Vintage WorkShop

Technical Partners
ALITALIA
ANGAM – National Association of Modern and Contemporary Art Galleries, Lombardia
Houses-Museum of Milan
Confcommercio – Hoteliers Association of Milan
Confindustria Assolombarda – Gruppo Servizi Terziari
British Consulate General Milan
Festival MITO SettembreMusica
Material ConneXion Milan
MTV
SEA
LaTriennale di Milano Design Museum


Media Partners
Fashion Illustrated 

Io Donna
Leiweb
The Lifestyle Journal 
Where Milan
Zero Edizioni


Graphic Project: Studio Cerri & Associati
Web: euroweb

Promos – Sede Legale: via Meravigli 9/b, 20123 Milano - P.IVA 05121090962 - C.F. 97425540156