MILANO FASHION CITY INTERNATIONAL ROADSHOW
Milano Fashion City GOES TO SaO PaUlo
WITH Montenapoleone ASSOCIATION AND Anteprima
Brazil has been the first step of the International Roadshow that aims to promote the brand Milan Fashion City in the world from 2011 to 2012.
With an event in the Sao Paulo Fashion Week, on june 14th 2011, Milano Fashion City, promoted by the Milan Chamber of Commerce and Promos, presented and promoted the excellence of the fashion system in Milan and the Milano Fashion City weeks of exhibition, fashion, art, shopping and services together with two of its main partners: the Association Montenapoleone and the exhibition ANTEPRIMA.
The Roadshow, that will take place with the support of the Network of the Promos Offices abroad, schedules targeted actions in strategic markets, involving the following cities: Sao Paulo, New York, Shanghai, Abu Dhabi, Mumbai e Moscow.